One conversation. If I can't see clear value in your business, I'll say so.
01 — Position
The market sells tools. Companies need bearings.
Every week brings a new model, a new platform, a new promise. Owners are surrounded by
agencies selling software and consultants selling slides — and starved of the one thing
that compounds: a clear, sequenced direction, held to by someone accountable for
the results.
That is the work I do. Not inspiration. Not experiments. Direction — then delivery.
02 — Conviction
Three things I hold to.
I.
Tools are temporary. Direction compounds.
Software churns by the quarter. A company that knows where AI pays — and in what
order — banks the advantage every month, whatever the tools become.
II.
Advice that doesn't ship is theatre.
A strategy document is a cost until it's running inside the business. I implement
what I recommend, and I measure it in hours returned and revenue found.
III.
Judgment is the product.
AI multiplies whatever it's pointed at. Pointing it well is a judgment call — and
judgment is built by running real companies, not by reselling licences.
03 — Practice
Three engagements. One standard.
I — Direction
The Direction Engagement
Fixed scope · from £2,500
Two working sessions with you, a fortnight apart. I learn how the business actually
runs — where the hours go, where enquiries leak, where margin hides.
You receive a sequenced roadmap: the five places AI pays in your company, ranked by
return and effort. What to do, in what order, and what it's worth.
The roadmap, made real. Working systems installed inside the business — sales,
operations, client communication — delivered under my direction and to my standard.
No handover decks. Running systems, measured results.
For owners who want a standing advisor, not a supplier. A working session every
month, one system built or sharpened every month, and a direct line when a decision
can't wait.
I advise from the operator's chair. For seventeen years, London businesses have trusted
me with their technology decisions — more than a hundred companies across web, systems and
infrastructure. I have founded and run three companies of my own.
And when I say implementation, I mean it personally: my latest venture,
LinkMeToPro — a live platform with matching, messaging and payments — was built end-to-end
under my direction with AI, without hiring a single engineer. That is the standard of
hands-on I bring to your roadmap.
17Years advising London businesses
100+Companies guided through technology decisions
3Companies founded & operated
0Engineers hired to build my platform
Houses of Parliament·Kensington Palace·The Ritz London·Mandarin Oriental Hyde Park·British Heart Foundation
Organisations that have commissioned my companies’ work across two decades
I take a small number of clients at a time. Direction is personal work —
I don't delegate it to juniors, and I don't sell software.
05 — Principal
Vahagn Gulakyan
Armenian by birth, Londoner by choice — seventeen years and counting. Founder of
three companies. The pattern behind all of them is the same: owners come for
one decision and stay for years, because I'd rather give more than I charge for.
I have spent two decades studying how people decide and how businesses grow — and
longer practising it. The part of the work I value most is helping an owner see their
own company more clearly. AI is simply the most powerful instrument for that I have
ever held.
Direction first. Then the build.
A private conversation costs you nothing. If I can't
see clear value in your business, I'll tell you that too — it's quicker for both of us.
